PERSONAL STYLING TIPS: ELEVATING PERSONAL BRANDING THROUGH PERSONAL STYLING

I recently had the incredible opportunity to work with my lovely client Tracy McIvor, founder and lead stager at Staged2Sell, delving into the world of personalized styling to curate the perfect outfits for her upcoming photoshoot. Our journey encompassed a tailored Colour & Style Clinic and a Curated Online Shopping experience, resulting in outfits that not only embodied Tracy's individuality but also elevated her professional image.

Photo Credit: Riccardo Sai

The Power of Personalised Styling:

In the realm of personal branding, the significance of aesthetics cannot be overstated. Tracy's experience with our personalized styling package showcased the transformative power of a well-thought-out look. It goes beyond mere fashion; it becomes a narrative that authentically tells her story.

Photo Credit: Riccardo Sai

Crafting Individuality:

The Colour & Style Clinic was the first step in understanding Tracy's unique preferences, personality, and lifestyle. Through one-on-one consultation and discussion, we unearthed elements that resonated with her, allowing us to create outfits that felt like an extension of her identity, as well as enhancing her physical features, resulting in a big and total empowerment!

Curated Online Shopping Experience:

Armed with insights from the Colour & Style Clinic, we embarked on a Curated Online Shopping journey. Carefully selecting pieces that aligned with Tracy's vision, we aimed not just for fashionable ensembles but for garments that would serve as confidence boosters, enhancing her professional presence.

The Impact on Confidence and Brand Presence:

The true measure of success in personal branding lies in the impact it has on an individual's confidence and overall brand presence. Witnessing Tracy radiate confidence during her photoshoot, adorned in outfits that resonated with her authenticity, was truly rewarding. It highlighted that personal branding is a holistic approach, blending aesthetics with self-assurance.

Photo Credit: Riccardo Sai

Authentic Storytelling:

Personal branding, as Tracy's experience exemplified, transcends the superficial. It's about authentic storytelling through clothing—a visual representation of one's journey, values, and aspirations. Our collaborative process aimed to align Tracy's external image with her internal narrative, creating a harmonious synergy that reflected in every captured moment.

Photo Credit: Riccardo Sai

Conclusion:

The journey with Tracy McIvor exemplified the profound impact of personalized styling on personal branding. It reinforced the idea that style is not just about clothing; it's a medium for expressing one's authentic self. As we navigate the ever-evolving landscape of personal branding, let Tracy's story inspire us to embrace the transformative power of thoughtfully curated looks in crafting our own narratives.

And these beautiful photos speak for themselves!

Are you ready to uplevel your personal branding through your personal style?

Photo Credit: Riccardo Sai

PERSONAL STYLING TIPS: THE IMPORTANCE OF STYLE IN THE PROFESSIONAL WORLD

We’ve heard the saying that people have just 7 seconds to make a great first impression, but does this mean that our style is the only thing people are taking in?

Whether you are meeting with a client at a coffee shop, heading into the office, or hosting an online webinar, your professional style is one that is quickly taken in. As a professional, you want to feel and look a certain way (without giving up your own personal style), so you can make that first impression count in all the right ways.

As a personal stylist, I know the importance of style when it comes to confidence, but is it also an important part of our professional lives? Can style hinder or accelerate our professional careers? In some ways, I think style can be an additional way to showcase our personalities and the professionalism we hold.

How can confidence impact your career?

One of the most satisfying parts of my business is seeing how confident my clients feel after having a personal styling session with me. They finally understand the ways to dress themselves that complement their personality, their body, and their skintone. It takes away the stress of dressing each morning, unsure what goes with what, and why certain outfits feel fantastic, while others not quite so.

Adding onto this, creating an effective plan that works for your morning routine can drastically reduce the stress of morning “what to wear”-itis. Here are some essentials that I recommend to help you plan for style success when going to the office.

Having a professional style that works for you will boost your confidence each day, helping you hold your head higher in the office. Whether you love a colourful suit, play with the casual/professional stylings from a blazer, or gravitate towards dresses, when you know your style you can confidently dress each day without the additional worries we put on ourselves to “look a certain way”. With this confidence you may feel more comfortable sharing your ideas in the office, showing up for additional tasks, or even feeling that boost to ask for the promotion that has become available!

It’s amazing what confidence can do for you across professional and personal worlds, and with the right wardrobe this can be one way to do that.

How can the right styling help you get recognition in your role?

Have you ever been to an office and thought “these people are all so well dressed”? Perhaps you’ve been to another country where everyone seems to just have an elevated sense of style? When you have the styling right in the office, you will be noticed in all the right ways. Not only is your calm confidence brought to the forefront, you are also able to shine in all the right ways – taking the right attention onto your role.

While style can’t make you better at your job, it can make you more recognised by the powers that be. Turning up feeling more confident, comfortable, and ready to take on anything the day gives you can be gifted to you just from changing that morning routine from stressful to confident.

I work with many professionals who are unsure how to dress uniquely for the office. They don’t want to lose their personal style, but they don’t want to be unprofessional. There are ways to tap into our personalities to stay unique, while remaining professional and appropriate for their professional lifestyles. The right styling in this way can help you feel more comfortable with the recognitions you deserve.

How to find your own professional style

When I work with my clients in a Colour and Style Clinic, one of the most important elements is understanding their personal style and then finding out all about the ways in which they need to dress. For example, if you work in law office, your professional style will be more tailored and corporate versus those who work in a tech start up who may have more freedom of expression. This isn’t to say you can’t express yourself!

If you want more professional style inspiration, and how to create your own professional style, click here to download my FREE Guide to Professional Styling.

When we know what the requirements of our professional lives are, we can then play with the ways in which to create our professional style. Elements from our personal style can be brought in such as colour, statement pieces, accessories, without pushing the envelope too far.

It’s important to feel confident, comfortable, and appropriately professional – and if you are unsure on how to create a professional wardrobe that delivers this, you’re not alone.

HOW TO LOOK PROFESSIONAL IN 5 MINUTES - DRESSING FOR THE SCHOOL RUN AS A WORKING MUM

When you’re juggling work, parenthood, school runs, and meetings, you want to be able to quickly and confidently create outfits that work for all of the hats you wear.

For many of us, the way we dress for work may have changed since the pandemic, but this doesn’t mean we are going to work in the comfy yoga pants we wish we could do the school run in (unless we are perhaps working from home!).

For my clients who are parents, like myself, the additional requirement to quickly and effectively get dressed before all of the additional morning tasks like breakfast, packing bags, and helping our children get out the door, is just another reason we want to get dressed in a flash.

If you feel the same, then I hope this article will help you with some advice on how to get dressed quickly for your morning, while remaining professional and ready for work.

Preparation is key!

Preparation really is the key to success when it comes to making your morning routines more enjoyable, and the same goes for when you are dressing. If you can prepare your outfit for the next day the night before, then this will drastically reduce your thinking time in the morning.

When the kids have gone to bed, and just before you tuck yourself in, take 10 minutes to create your outfit for the next day. You could go as far as putting your full outfit on the back of the bathroom door, or on a hanger together in your wardrobe. Putting it on the bathroom door can actually help by taking away any wrinkles by the steam of the morning showers!

I often create the full outfit on a hanger together with the accessories I want to wear such as a belt, head scarf, and jewellery, so I can quickly grab and go. By doing this it drastically reduces my morning stresses of trying to make an outfit that works for my day ahead, while also juggling all of the other morning requirements.

Utilise apps to save you time

When you know what you like, it can save you time buying new items and creating outfits. The beauty of tools like Pinterest and Moonsift is that they can quickly be accessed and remind you of the looks you liked and felt suited your style. On days when you are in a rush and can’t decide what to wear, you can head to the previously saved outfits & looks to inspire you in a flash.

There are also apps that you can spend a little time on at the beginning, but that will save you time that you can upload your wardrobe items to, and create outfits from them. Just like the iconic wardrobe scene in “Clueless” technology has now let us have our very own Cher moment and swipe through our items in our wardrobe to mix and match without getting sweaty.

Consider a capsule wardrobe

The most important thing, I find, when wanting to feel my best but save myself time is knowing that the items in my wardrobe can be pulled together and work together with minimal thinking. I know, as a personal stylist, I have the added benefit of training in this area, but there are some top tips to help you get there, alongside meeting with a professional who can help you do this.

A capsule wardrobe is something that can truly transform your dressing experience. A capsule wardrobe is unique for everyone, it neds to reflect your needs, your personal style, and your seasonal colours, but ultimately it will be a space that has outfits and pieces that work succinctly together. If your morning is spent worrying how you can create an outfit that works for you from everything in your wardrobe, that is an additional stress that you don’t need. I created a blog on how to create a capsule wardrobe, that explains what it is, and how to create your own. It could be a really great option for you to save you time as a working parent, to make your morning routine a little more enjoyable.

Comfort vs Workwear

While we want to remain as professional as we need to be when going to the office or meetings, we also need to be able to do the running around in comfort. This is where the requirements of comfort vs workwear can become a little tricky.

Depending on where you work you may have some wiggle room in terms of the attire you need to wear to be appropriate. For example, you could wear platforms, high quality sneakers, or flats to work, if these are appropriate. These will make a huge difference to your comfort levels when you are walking or driving the kids to school.

If the shoes need to be heeled, you could take a bag with you with those change of shoes in, and wear ballet flats or sneakers while doing the school run.

Another thing to consider is the comfort level of the bottoms. A pencil skirt or dress can be quite restrictive, while wide legged trousers or a silk midi skirt enable more room to walk and move, while still remaining professional. Paired with an elegant blouse, shirt, blazer, or high quality jumper will mean you feel comfortable while also looking professional.

Fabric choices

As we head into the warmer weather, fabric choices are essential to keeping yourself cool while doing the school run. You won’t want to wear restrictive fabrics that prevent you from being able to carry your children if they need to be, or strapping your children in safely into their booster seats. Linens, silks, and cottons are great for the warmer weather and suited to the office.

You will also want to look for darker hues in case of the (inevitable) spill of juice or cereal as you head out of the door!

If you want to change how you feel about your professional and personal styling, and make each morning more joyous and time-saving, my services might be the perfect solution for you! Explore how I can help you HERE or get in touch with me to learn more.

PERSONAL STYLIST TIPS - HOW TO DRESS FOR WORK IN 2023

I have had a lot of conversations with female clients who work in the city, that the way they are dressing for work has drastically changed since the pandemic. Most people now work on a hybrid format, with a mix of working from home and coming into the office.

They struggle to understand what to wear now, due to the dress code seemingly changing to a more relaxed version of what they were used to. The office wear of 2023 and beyond, seems to be incorporating more comfortable attire, and they feel that they no longer know what is suitable for the office.

As a personal stylist, I work with my clients to help them learn the ways to dress that they feel confident in, while remaining suitable for their environments. So, if you are feeling that your work wardrobe is no longer serving you, and you’re looking for ways to dress for this new hybrid way of working, then here are my top three tips for what to wear at work.

 

Tip Number 1 – Working from Home

Working from home looks tend to go more on the comfort and relaxed side, particularly on the bottom half of your outfit. You will tend to be able to walk around with less of an “office look”, but still need to look professional while jumping on and off of meetings. Your top half does still need to be more tidy and professional.

My top tips for working from home outfits:

• Add a cosy yet good quality jumper, so you can remain warm but happily jump on a virtual meeting without having to change.

• Wearing a colour from your colour palette will make a big difference, particularly when on camera, too.  Make sure it doesn’t blend into the background, so you don’t disappear!

• Add accessories such as earrings or headbands to add a little detail to your look, and finish off the professional style.

• For your bottoms, you may want to wear something a little more comfortable, such as leggings or relaxed trousers.

Tip Number 2 – Working from a Corporate Office

If you need to have a more corporate look, or have a strict dress code because you are a lawyer or you are meeting clients, a suit with a little personality is an easy go-to for this.

Top Tips for adding personality to a suit:

• While suits are excellent for corporate styling, they can feel a little restrictive. Depending on your position and company, you can add a dash of personality in a few ways:

• Wear a colourful heel or bag to your look to make your suit pop.

• Pop on a brooch to your lapel to liven up your suit jacket.

• Look for a different colour for your suit. Navy or black are no loner the only options! A deep grey, lilac, brighter blue, or even look for yellows, pinks, or greens, depending on your colours, to really jazz up your suit options.

• Change up the suit by wearing a different jacket with your black or navy bottoms, and vice versa.

Tip Number 3 – Working in the New Office

The case seems to be that most offices have now relaxed their dress codes with the changing times. This means you can have smart-casual looks, which may feel a little difficult for those who have always worn a suit to work, and now have more options!

A few ways to make a smart-casual office look:

• Wear your suit jacket with a pair of smart jeans. A deep wash is often best for this as it remains professional, but brings that touch of a more relaxed look to the outfit.

• Wear a suit with a smart t-shirt, in place of a blouse or shirt. There are lots of options for smart, high quality cotton t-shirts, that have a bit of personality, without having a slogan that may feel too casual!

• Pop on your favourite trousers or chinos, and add a comfortable high quality jumper or long sleeved cotton tee. The smarter bottom half of your look will elevate the comfort of your top half.

• Try out an alternative shoe, such as a brogue or a platform. Heels are no longer a requirement for the office, so play with more relaxed styles. For more ideas on shoes that work for the office that aren’t heels, I have shared a few of my favourites in this article.

• Play with colours that bring a touch of personality to your outfit, allowing you step out of the traditional black or navy palette.

• When it comes to working in a new way, it can feel difficult to plan your looks when you go to the office and when you stay at home. I hope some of these ideas have helped you plan your outfits for this new way to dress.

If you are a professional and you’re feeling unsure on how to dress for your new working style, I can help you make it a pleasure to dress for your work life.

PERSONAL STYLIST TIPS: DRESSING IN A RECESSION – THE THREE MOST VERSATILE PIECES TO HAVE IN YOUR WARDROBE AND HOW TO STYLE THEM

When it comes to dressing for an occasion or a season, you may feel like you have to have a full wardrobe to accommodate. In the times we are in right now, going out and buying lots of pieces just isn’t effective for the environment, our wallets, or our sanity!

As a personal stylist, many people come to me with “I have nothing to wear”-itis. However, when I see their wardrobes, they are overfilled and a concoction of fast fashion items that don’t serve their needs.

So, what if I told you the secret to curing the daily struggle of what to wear, that not only helps you save money in the long run, but will create a more confident day to day is, in fact, less is truly more?

The importance of investing in good quality, versatile pieces that work across seasons and events, will save you time & money.

What are my three most important pieces to have in your wardrobe?

·        A great pair of jeans that suit your body shape

·        Two to three blazers

·        Three to four dresses

Seems pretty simple, right? The thing is, many of us are buying with the trends and filling up our wardrobes with items that we don’t know how to use outside of the “norm”. So, while you may have these items already in your wardrobe, you may not be maximising the ways to use them.

I wanted to help you with this problem, so you can find the perfect pieces in your wardrobe and know how to reuse them without feeling like you’re re-wearing the same outfit over and over again.

Three different ways to style your jeans

Let’s start with a girls’ best friend (when she finds the perfect pair) – jeans! Now, you may be recoiling at the thought of jeans, but I promise you, when you know the shape for your body type, you will want to wear them day in and day out.

Here’s a whistlestop tour of the shapes I recommend, before we dive into the different ways to style them:

·        Flares – for pear shapes and petites

·        Mom jeans – for hourglass, rectangle, and pear shapes

·        Boyfriend jeans – for inverted triangle, oval, and rectangle shapes

·        Skinny jeans – don’t be surprised by this, but most body types can wear this style, you just need to be conscious of how skinny you go with them!

·        Cropped jeans – for petites

Now you’re inspired to try out the right style for your body type, and I recommend trying out a variety of designers & high street stores to find the perfect fit for your unique body, let’s play with how to style them.

3 Casual outfit ideas for styling your jeans

Starting with the easiest option, casual outfit ideas. These are outfits you’d wear running out of the house but still wanting to feel confident and put together. They may also work for meeting up with friends during the day, or heading to the play park with your family.

1. Pair your jeans with a cotton tee, square toed shoes, a long line cardigan, and your favourite everyday earrings for a “I just threw this together” look. Add a touch of colour with your crossover body bag – as this can bring some definition to your look if your cardigan is a little oversized.

2. Another option, if you are more of an edgy style is popping on a leather jacket and combat boots or DMs with a slogan cotton tee or band t-shirt.

3. If you just don’t feel “right” in a cotton t-shirt, then you can invest in a silk blouse with a relaxed cut and add a pair of platform sneakers to still feel casual, yet chic.

If you are an hourglass shape or a pear shape, you’ll want to define your waist, so adding a belt will ensure you showcase your waist, while also averting the gap that can sometimes happen at the back.

For warmer months, a short sleeved body suit, a square-necked cotton or a linen vest can be an easy option too.

3 Work-appropriate outfit ideas for your jeans

Depending on the profession or space in which you work, jeans can be an appropriate option for you, it just depends on the pieces you pair them with!

1. Pairing a high quality, dark washed pair of jeans with a blazer and a blouse, with a pair of heels can be a powerful, professional look.

2. You can also pair your deep blue denim jeans with a silk shirt, a pair of dolly shoes, and an elegant blazer & handbag for an on-the-go professional look.

3. There’s also the option to make your personality shine by wearing your jeans with a pair of metallic sneakers (such as the iconic Vivienne Westwood shoes or similar inspired shoes available on the high street), a tunic top and a funky bag, should this work for your profession.

3 date-night looks for your jeans

Now we’re going from day, to night, and using those jeans in a different way yet again! If you’re heading out for a date, this gives us a few more options in terms of jewellery and fabrics.

1. Add a sparkly bag or sequinned top to your outfit to bring out a little more glam. Perhaps drape a blazer over your shoulders, pick up a shoulder bag, and pop on  pair of stilettos to finish the look. I’d also recommend either wearing a necklace or earrings to really finish it off.

2. For an edgier date-night look, a mesh long-sleeved top over a beautiful piece of lingerie (or a vest), with a red lip, leather jacket, and block heels will help you feel ready to take on the night!

3. For a sexy option, the option to wear a “underwear as outerwear” look is a great way to boost your confidence and feel sexy. When you wear this option with a pair of jeans, it can feel a little more approachable as they add a more comfortable option on your bottom half. Pair with an oversized blazer or leather jacket to keep yourself warm and covered, should you wish to. I’d recommend a few key jewellery items to top off the look, an over shoulder bag, and a pair of your favourite heeled boots or shoes!

Now you’re ready with the jeans that work for all occasions, let’s move onto dresses!

How to style your dresses for the seasons

Dresses don’t have to just be for those who fall into the “romantic” personal style. Dresses come in many different patterns, colours, shapes, and cuts, so they can work across many different style personalities, when they are styled correctly.

The thing is, I often hear that the dresses we love for the warmer months, don’t get used during Autumn and Winter. There are lots of ways we can work with them to make them stay an integral part of our wardrobe, no matter the season.

How to style your dresses for Spring

This is often when most people get their dresses out from hibernation. They are fresh and inviting for a warmer season.

As Spring, particularly in London, can fluctuate in weather, I recommend popping a jacket, blazer, or light cardigan over the top, to keep you warm. You could also pair these with a pair of light dernier tights, and a pair of combat boots or sneakers.

How to style your dresses for Summer

Now the warmer month is welcomed, you can take off those tights and wear a pair of biker shorts to protect your thighs. Pop on a pair of strappy heels for a brunch with friends. Add a crossbody bag, or a shoulder bag for your essentials, and let your dress do all the talking.

If you want to define your waist further, adding a belt can help draw the eye to your waist.

A pair of sneakers, or platform wedges are a great casual, yet fun option for your shoes when you are welcoming the summer. Sandals can be a more casual option, too.

How to style your dresses for Autumn

Autumn can be the time when many put their dresses away, and head for the long-sleeved options, that are chunkier and warmer. While these can be great, I want to stay away from you feeling you can’t maximise the garments already in your wardrobe, just by rethinking how you see your dresses.

You can add a warm jumper over your dress, and roll up the jumper into your bra or with a hair tie for a comfortable option.

A long-line cardigan can also be an additional layer that works over most dresses – I’d recommend making it just a little longer than your hemline, unless the dress is a maxi dress, in which case flip that and have a cardigan that hits at your waist line.

For v-neck or strappy dresses, another option is to add a tee underneath for an added layer. This can feel a little more casual, so I find it’s more appropriate for daytime get togethers, or outside of the office. You can style this look up with the shoes, jewellery, and bag that you select, which go a long way to transforming a look!

Tights and boots also go a long way to keeping you warmer, while you wear your dress. Hosiery has come a long way from the 50 dernier classic black tights. You can find warm, yet patterned or high quality hosiery that won’t break as soon as you try to pull them on!

How to style your dresses for Winter

Swapping out the cardigan for a Winter jacket is one quick way to keep wearing your dresses into the Winter season.

You can also continue to wear your thicker jumpers over the dress, with a belt to keep them tucked in and defining your waist. If your dress is a v-neck, you could add a polo neck top or jumper (if the dress has a strappy sleeve) underneath for an additional layer, and add a necklace to draw the eye down.

Invest in a pair of great quality suede or leather knee high boots at this time of year, as they will work with your skirts, dresses, and even your skinny jeans. I’d recommend a pair with a block heel so you can stay comfortable, warm, and elegant.

Accessories such as a warm woollen hat, a scarf, and gloves also don’t go amiss at this time of year.

How to style your blazers for different occasions

Finally, one of my favourite essentials for any wardrobe, is the blazer. It’s a quick way to style up a look, add a pop of colour or pattern, and a great layer for the cooler months.

There are lots of different ways to style a blazer, but here I wanted to share just 3 to inspire you. The great thing is, if you haven’t got a blazer in your wardrobe yet, there are lots of charity shops that have a variety of options for you to try (you can even find some gorgeous men’s blazers, that you can get tailored to your shape for a unique option with a sustainable edge).

You will have seen above that I have mentioned the blazer in the jeans and dress styling options above, so already I have shared two ways to style your blazer, which I hope will inspire you.

Three ways to style your blazer

1. With a midi skirt.

When you style your skirt with a blazer, it’s a way to add definition at the waist and shoulders so can work really well for many body shapes. If you have a tee with your skirt, the blazer can transform the look to be more professional.

While if you have a patterned or colourful blazer, this can be the way to add your colours to a more monochromatic look that is underneath. I’d recommend a midi skirt as it can work across different occasions, but if you love showing a bit of leg, got all out and pop on a mini skirt, knowing your blazer brings a professional edge to the look.

2. With wide-legged trousers.

Wide-legged trousers are a beautiful, elegant option for any occasion, particularly suited for pear shapes or hourglass shapes, as they skim the legs and accentuate the hips. Pop on a belt under your blazer, a blouse, and a pair of block heels for a professional look. You can dress the look down by simply changing the blouse for a camisole or slogan tee.

Add a pair of platform sneakers to make the look even more comfortable, and pop on a bag for your essentials, and you’re ready to go.

3. With your knitwear.

Finally, adding your knitwear under your blazer, adds an additional warm layer, while also jazzing up your look.

A cashmere sweater, with your favourite jeans, and a pair of heeled brogues has an elegant yet cool outfit for Autumn. Whereas your chunky high neck knitted jumper, with a pair of tailored trousers and heels flips the script on professional dressing while remaining warm!

I hope this guide to dressing in a recession inspires you to continue to use your investment pieces in more ways. While we may be in a space to want to treat ourselves to more and more items for our wardrobe, I suggest you take a step back, consider what you already have, and perhaps invest in versatile pieces that you’ll wear over and over again.

If you’re unsure on where to start, or have a wardrobe that is spilling over, yet causing you more stress than pleasure, please get in touch. I can support you with a wardrobe edit, a style masterclass, or a personal shopping experience so you have someone there, by your side, to help you invest wisely for your future outfits.

PERSONAL STYLING TIPS FOR DRESSING FOR SUCCESS WITH CONFIDENCE

When we go into the world of work, parenting, career moves, or want to feel more professional and confident, it can be a bit challenging.

I don't know about you, but when I feel my clothing shows my professionalism and personality, my confidence prepares me for a more successful day.

So, if you want to dress for a meeting, a new job, or simply to feel a little more powerful & confident, here are my tips!

Invest in key pieces

Gone are the days when we are falling into the world of fast fashion, and only designer-priced pieces are sustainable and long-lasting. You don't need to wear something different every day! Have some key pieces that are high quality and easy to wear across different outfits.

With the likes of London-based, sustainable creators, you truly can find beautiful & high-quality pieces at a more appropriate budget. This isn't to say they are on the same level as Primark in terms of cost, but they can be more suited to our everyday wear investments.

When your wardrobe has key pieces that are of a mid-to-high quality, they will look more professional and feel better too. When they fit within your colour palette and style, you'll also want to wear them outside of the professional world, too!

Step into your shoes

I was once told that the first place people tend to look is at our shoes. I don't know why this is, but I have noticed that when someone is wearing a pair of beautiful shoes, they could be wearing a plain, monochrome outfit & still stand out! 

The shoes we wear not only add a touch of personality to our outfit in a way we feel we may not be able to with the clothes, but they also can bring in that confidence by how we walk. 

Whether it's a pair of stilettos in your colours matched with a navy or black suit, or a pair of chunky boots with a pair of jeans, they can elevate a look in a flash. 

If your go-to look for work is more neutral, try adding a touch of colour and height with your shoes the next time you pull together your look. 

Layers & accessories

Finally, the finishing touches are where we truly transform our looks from "day to day" to "professional".

I have said it before - accessories & layers make a difference! Think of the looks that you are drawn to - do they have layering and accessories, or do they stay without?

Most of the time, I see the looks my clients want to replicate and it has that stylish finish. Necklaces, earrings, rings, as well as blazers & jackets are these final parts to a professional look that will make it feel more polished.

If you are unsure on where to start with your accessories - start with the metal that works on your skin tone and invest in a layered necklace and a few rings that you can easily add to any outfit. Then you can build the collection up - belts, earrings & so on.

I hope these tips have helped you discover some new ways to dress for success with confidence. If you are looking for someone who can help you feel more confident with your fashion & style, I’d love to help.

PERSONAL STYLIST TIPS: NEW YEAR, NEW WARDROBE?

As we head into a new year, often we may feel refreshed and invigorated to stick to goals we have set ourselves! If one of your resolutions is to feel more stylish, confident, or even work on making new connections, get a new job, or build your business – one way to start can be understanding your wardrobe and style in a better way.

Where to start with a new personal style

The first step to discovering your new style, is to understand what you want to portray through your fashion. A few questions I always ask my styling clients are:

• What are the first few words you’d like people to think of when they see you?

• Who are your style icons or inspirations?

• Do you feel a certain way in particular colours?

When you know these, it can help you start developing a sort of style mood board, which is what I create with my personal styling clients on Pinterest, to help you see a selection of options in one space that will help you with future purchases.

Remove items for your wardrobe that don’t fit within your style

When you know the type of style you want to portray through your clothes, that you feel confident in and showcases the personality you’d like to convey, you can then start to edit your current wardrobe.

Having a wardrobe detox helps with several things when it comes to developing your personal style:

• It will save you time each day – no more wondering what will go with what!

• Your wardrobe will work smoothly together as full outfits that you can mix and match easily.

• You’ll no longer have any clothes that you don’t feel comfortable in – removing items that don’t fit you is one of the most important parts of this process, as well as the ones you don’t love or feel confident in when you put them on.

Once you have a wardrobe of items you already own, that work within your style you can move onto the next step – finding new items that work with your current ones!

How to find clothes that work with your personal style

Now you have a wardrobe that you can maximise outfits from, that makes you feel your best, and you have a curated mood board for your style inspiration, you can begin your shopping journey!

As a personal shopper myself, I am sure you wouldn’t be surprised to hear that I think making a shopping experience fun, enjoyable and functional is the most important part of your shopping experiences! You’ll want to make sure you do a few things before heading to the shops (whether online or in person).

• Note which items you want to purchase to create outfits from your current pieces in your wardrobe.

• What new items do you want to get to create new outfits?

• What is your budget for this particular shop, or perhaps your quarterly shop? Knowing your finances that you are happy to spend each season for particular items will make sure you know what you can invest in and what you need to save for.

• What colours do you want to add to your wardrobe, if any?

• Which accessories would be a great addition to your collection to help develop fuller more diverse outfits? Whether it’s a belt, a bag, shoes, jewellery, or hair pieces, accessories can transform a look and finish an outfit!

When you have a plan, and an understanding of the style and messages you want to convey through your styling choices, your shopping experiences should be more economical and more useful for you. When we reactively buy because of new year’s sales, a sudden need for something quickly, and without thought, it can cause us to buy items that we ultimately don’t wear. Fast fashion, trends, and garments that don’t last cause us to spend our valuable money on pieces that don’t suit our style for the long term. Taking time to consider what you want your style to showcase, why you want to create that style for yourself – perhaps for your work wardrobe, your confidence, journeying into a new age bracket, or merely to feel great – can truly make a huge difference to how you feel.

Clothes and fashion should work for you – not against you. I hope you will walk into the new year with more confidence and joy each day, and if you’d love help to do this using fashion as one of the tools to manage this, please get in touch.

PERSONAL STYLING TIPS: HOW TO PREPARE FOR A BUSINESS OR BRANDING PHOTOSHOOT

I love being a business owner. It gives me the ability to work with people I love working with, do what I adore, and have special time with my family around my business commitments. Something I have discovered over the years of running my own business is the importance of photography.

People buy from people, so having photos of myself is something I have invested in regularly, particularly as I am a sole trader, to help people connect with me and find out more about me in a matter of seconds.

Something that truly worried me at the beginning of my business journey was how to show myself in the right way to my potential contacts, clients, and colleagues. As a personal stylist, I knew I had the edge in terms of knowing the right colours and shapes to feel my best, but it took time to understand the key elements I needed to get these branding photos just right. I discovered some really important tips, and use these with my clients that I now help solely for their business branding photoshoots.

If you are planning your own business photoshoot, but are feeling overwhelmed by the feeling of what to do to get it right, you’re not alone. So, I wanted to share with you a few of the top tips I share with my clients, to help you feel more confident.

Choose the venue carefully

Your photographer may be able to help you with this, as the venue can transform the way your photos look. If they are not from the area that you want to have your photos, then it’s time to do some research! Think about what you want your photos to portray – if you want it to be fun and relaxed this will mean the venue will be completely different to a professional and corporate style of branding images.

If you are having a multi-venue shoot, you will want to make sure the journeys between the venues are easy and well planned so you aren’t going back and forth with your team and your photographer!

There are also some important things to consider when it comes to photographing at venues, such as being permitted to do so without a fee; what the lighting will be like; how many people there will be, if it is a public place; and do you need to pay for a private room? Venues can have a huge array of legal requirements for photographs that will be used for marketing, so before you book your photographer, you’ll want to speak with the venue/s to make sure you are legally permitted to have photos there.

If you are planning to have some photos outside, speak with your photographer to understand the best time of day to do this, and so they can bring the right equipment. This is also important when it comes to your outfit choices as during the heat of the summer you won’t want to be overheating, and on the opposite side of the scale, you won’t want to be incredibly cold if you’re outside in the winter!

This leads me perfectly onto the photographer choice!

The photographer is so important

We all know that we get what we pay for, so one area to always invest in when it comes to your business photos is a great photographer. Not only do they need to be of great quality, but I find, they need to be in alignment with you.

You’ll want to feel comfortable and confident with your photographer, so get to know them before the photoshoot, and do some research before booking them. A few things to ask yourself during your photographer search are:

·       Do you like their style of photography?

·       Do you align with their story?

·       Can they share some examples of similar photoshoots, perhaps within your industry, to help inspire you?

·       What will the journey look like up to and during the photo session?

One great way to know you can find the perfect photographer, is to ask people who have had photos done that you like. Word of mouth is fabulous in this case – because you know they do a great job!

Plan your outfits attentively

I can’t share branding photoshoot preparation tips without talking about the outfits, I am a personal stylist after all! I find it’s really important to prepare in advance to help you know if you need to get any extra items to make the outfits pop, and to make sure your garments feel and look right for what you want to achieve. Here are my tips for planning your branding photoshoot outfits:

1.     Select the clothes you want to wear and put them out on the bed (or on your door).

2.     Create potential combinations to elevate your looks – and create the opportunities for multiple photos that can be used across social media and marketing.

3.     Don’t forget your accessories! Jewellery, scarves, shoes, and bags can transform a look – so add them to your outfits that are hanging up or on the bed and see how they can work together.

4.     Now take a photo of every combination and save them into a folder that you can access quickly, like Pinterest, or a camera roll folder in your phone!

5.     On the day of the shoot, steam/iron your garments to make sure they look their best.

6.     Pack your garments by outfit, to help you quickly change into what you had originally planned for.

These are the steps that I follow for myself and for my clients when helping them organise their outfits for a branding photoshoot, and it really helps save time on the day and be more efficient. If you would like support to make sure your branding photoshoot is a breeze, please get in touch.  

PERSONAL SHOPPER TIPS: MAKE THE MOST OF YOUR SHOPPING TRIP

If you have already managed to get to your local high street, you will have noticed that many people are making the most of once again being able to shop, eat, and connect with loved ones. But the new normal may feel a little daunting in terms of getting out and shopping for perfect items for your wardrobe, without wasting your time and money.

In this article, I wanted to share my guide to maximising your shopping trip to make it enjoyable, functional, and economical. This is so important, as shopping, particularly for fashion, should be an enjoyable experience. For many, it can be overwhelming and expensive, particularly as at the moment, many stores are not allowed to have changing rooms.

Have your technology ready

The first important thing to note for going shopping after lockdown is that many stores will have a QR code to scan for your NHS tracker. Make sure you have that set up on your phone, and can easily check in and move into the store.

Technology can also be really handy too to help you know the items you want to get – so bring your phone with your style board already downloaded (if you’d like your very own style & confidence boosting guide, book my styling session!). This can be a really excellent way to make sure you are picking up the right items for your personal style, without getting distracted by the current trends that feel shiny and new, but may not suit your current wardrobe.

Know what you need, and what you want

What you need and what you want are two wonderfully different things when it comes to shopping. Knowing which of each you would like to get when shopping will help you feel more in control of what you are looking for, rather than aimlessly walking through shops, feeling like you can’t find what you want!

How to know what you need:

1.       Consider the outfits you already have and love – see if they need an update for the season

2.       If you have a go-to outfit that you love, but perhaps an item doesn’t fit, or you have only one so can only wear it once, then see what extras you need to replicate the look regularly!

3.       Know your basics – do you have them? For example – do you have an easy to wear light jumper for spring; perfect jeans you can pop on and feel confident in; a tee that can be comfortable but suitable for seeing colleagues, loved ones, and friends; and if you need an update in shoe options since we’ve been in slippers for a year!

How to know what you want:

1.       If you love a certain style of outfit but your wardrobe doesn’t currently accommodate, you can see if you can make this from items you find while shopping

2.       Non-essential items in your wardrobe, but ones that will bring a little more personality and joy to your outfits.

3.       Special occasion events – let’s be honest, we aren’t going out to lots of parties, so a special occasion outfit isn’t as essential as work, meeting, and networking outfits!

Once you have your “needs” and “wants” lists with you, keep them in your bag so you can refer back to them throughout your shopping trip and tick them off as you pick them up.

Do some research!

One thing my clients find so helpful once we’ve had our personal shopping together is seeing how we plan prior to the shopping trip. I do my research on local shops that offer the colours, cuts, styles, and personal brand options that my client wants.

This helps us to know more than just the right shops to visit, but also that they will be a good shop to go to and enjoy the experience. For example, if you are looking solely for excellent jeans, then you should find the highest recommended jeans shop in your area, or go to a store like Selfridges which has a lot on offer in one easy to visit area. You can then try different brands to see which ones fit your body best.

Within this research stage, you could check out the outfit ideas that are shown on the shop’s Instagram, and website to inspire you for future outfits. It’s also important to know the sizes that fit you in this store. This can be a learning curve, and without being able to try on in the store for many shops, you may want to get a few sizing options and ignore the number – it is different in so many places and is not a reflection of anything other than the shop’s creations.

Enjoy the shopping experience

My most important thing to remember when you go shopping is to enjoy it.

So often we are rushing around, feeling concerned about our timing, other things to do, where to go, and what to find. With your research and list in your pocket, your style knowledge on your phone so you know exactly which colours, cuts, and stores to gravitate to, you have removed the stress element. Then you can make the experience an enjoyable one.

Give yourself time to walk around the shops – don’t have appointments you have to rush to afterwards, let this be a meeting with yourself that you can enjoy.

Find a local coffee shop for a pick me up – I find having some delicious coffee, or tea, stopping for lunch, and knowing the little places you can stop, recuperate, and enjoy the day, is so important to my mindset when shopping.

Bring a friend – when we are able to shop with different households, see if you can bring a friend that is confidence-boosting, who knows you well, and can perhaps bring a different idea to your clothing choices that really reflect you, but perhaps push you to new styles you may not have picked up.

Use a professional – if you still feel overwhelmed by the whole experience, I would love to recommend finding a local stylist who can help you. Whether it’s an online guide, a personalised experience, or just seeing what professionals suggest, will make shopping happy for you.

I hope these tips have helped you feel more encouraged about the shopping experience for yourself. If you have any questions or want to discuss how I can help, please reach out – I love making sure all of my clients get to enjoy their wardrobe and feel confident every day.

PERSONAL STYLIST TOP TIPS TO ORGANIZE YOUR RETURN-TO-WORK(WEAR)

If you’re anything like me then you will be getting very excited about what the next few months will hold for us. Not only are we now able to once again see one another (within the government guidelines) but also, many of us will be beginning to go back to “normal” working lives. Whether it’s coming out of furlough, seeing clients face to face, or returning to the office after months at home, your wardrobe is going to need to return, potentially, to a more professional style. But how can you reorganise your wardrobe to reflect these changes?

Give yourself time

We have indulged, sat at home, and simply started to get used to the comfort of our working from home wear. This means that your previous professional outfits may feel uncomfortable or different to how they used to. Give yourself enough time to retry on your professional clothes, and permit yourself self-care should they no longer fit. Prevent yourself from holding onto clothes that are too big or too small, and just donate them. Take them out of your mind, and give yourself a little boost knowing that now you can upgrade your wardrobe to reflect your personality a little more with some clothes shopping. If you want to know my tips for making your online shopping experience successful, read my blog here.

Plan ahead

Now you have your clothes sorted in your wardrobe, and you’re ready to get back to your working routine, you’ll want to save yourself valuable time! For some, this return to work means extra early wake ups, and long commutes, so any time saved means more time in the shower, having breakfast, with the family, or just simply saving stress in the morning. Plan your outfit the night (or even the week!) before, so you know exactly what you’re going to pick up and put on.

If you are unsure on what outfits work well, then why not head to Pinterest for some inspiration (or give me a call to discuss a Personal Styling Session!) to help create outfits that you love. You can then plan them in a “flat lay” on the bed, see what accessories and shoes work well, and make some fun out of the whole planning process. Once you’ve curated outfits for the week, you can hang them all together so they are easy to pull out of your newly organised wardrobe in a flash.

You may also want to prepare a bag for your change of shoes if you are someone that does a lot of walking but needs to transform into high heels or less comfortable smart shoes for the office.

Create capsule spaces in your wardrobe

If you are changing up your routine with flexible working, meaning you may be working from home some days and then at the office on others, then you may want to create easy to access capsule areas in your wardrobe so you can easily switch between office workwear, and home workwear, as well as the fun clothing for outside brunches and, soon, date nights! When you know the area to pick and choose from for your outfits for specific days, it will make the experience so much more fun.

Manage your expectations

If you are feeling overwhelmed by what to wear, as it’s been a very long time for all of us living in the sort of “half professional” look, then you deserve to give yourself some time to manage your expectations for what the coming weeks and months will look like for you. Planning your outfits, getting clothes together in advance, and making sure there are no items in your wardrobe that don’t fit or suit you, will be one way to help keep the process smooth and calm. If you work in an office, or have networking events that you attend with close friends or contacts, you could all chat together before the working week to see how you’re getting on, help one another with outfit choices, and make it a more fun experience for you all.

My final piece of advice is to enjoy these changes – remember how fun it can be to dress up, create workwear outfits for a meeting, and feel professionally pulled together, and embrace that fun. If it doesn’t feel fun (or if you have always dreaded getting your clothes together for any occasion) then please get in touch – I can help you feel confident, comfortable, and make every morning an enjoyable one when it comes to clothes.

PERSONAL SHOPPER TIPS: HOW TO PLAN YOUR SHOPPING ONLINE AND MAKE IT REALLY WORK FOR YOU

My gut tells me online shopping will be the preferred options from the majority of consumers over 2021. Online shopping can be "tricky" so, while I absolutely understand that people feel safer and want to avoid stepping into a physical store (and also, most of them do not allow us to try things on during these times) I'd recommend being careful with shopping online, trying to search specific items and avoid random/compulsive purchases. So here are some tips to help make sure your online shopping experience is a good one!

Write a list

My first tip is to write a shopping list and follow it while researching items. Start your list by going through your Spring wardrobe and find the items you feel are missing that can extend your outfits. Do you have a need for new tops, or camisoles, perhaps you may need a few replacement light cardigans – whatever you feel you may need to add to your wardrobe that would actually work with your current collection will ensure you have a list that works rather than a haphazard approach to shopping.

Which clothing brands do you love?

We often gravitate to certain brands that work for us, and our wardrobe will show us those brands. So, while you’re writing your list, find out the brands that seem to pop up regularly. With this in mind, you can then visit their online stores for their new collections or sale items, that match your shopping list!

What cuts work well for your body?

Our body can look amazing in certain styles, and with a knowledge of the style of jeans you love most, to the dress types that you feel amazing in, figure out the cuts and styles you love to wear and this will help you when searching for items online.

For example, if you feel fabulous in square neck tops – look for clothes with a similar neckline that you know you’ll feel confident in. Perhaps you need a new pair of jeans (now we are finally being given the opportunity to go outside with friends once again!), consider the style of jeans you like, as well as the leg length and waist size, which you can replicate with your next purchase. Flared jeans are coming back into fashion, so if you’ve been desperate to get a pair, now is a great time to invest.

What colours will suit your current wardrobe and personal style?

Another really important part to remember when it comes to shopping is to know the colours you love to wear, and that work with your wardrobe. Many online shops allow you to categorise by colour as well as type, so use this option so you’re not distracted by items that just won’t work with your current wardrobe!

Know your budget

My final tip is to consider your budget. Fast fashion works well for quick required pieces, but with so many of us still being wary of going out quite as much, you may want to step back and consider your budget. With a higher ticket price, you will often find a much better item – and if this means waiting a little while before investing in pieces that you will love, or waiting for a sale, then you will find your wardrobe has more clothing that you want to wear more often. Invest in a few important pieces while online shopping that stay within your budget, to treat yourself, but also to know that they will be worn with love & will work with multiple items in your wardrobe (if you’ve done all the other ideas in this list!).

If you are feeling a little overwhelmed by the thought of shopping online, or perhaps you have bought clothes in the past that you’re not using, please get in touch – I can help you with my online personal style masterclass where we will work together to create a perfect personal style for you. With this in hand, your shopping (online and offline) will be a much more enjoyable experience!

HOW TO USE BRANDING APPS TO GROW YOUR SMALL BUSINESS

Most entrepreneurs are always on the lookout for ways to save time. Running a business can be challenging. There’s a lot to do, and it can be hard to juggle all your tasks. But, luckily, there are loads of apps around to make life easier. 

From managing content to creating invoices, there are plenty of tools to help. And, branding is no exception. If you’re looking for ways to work on branding your business, here are some of our favorite apps - keep reading to find out more!

Content Management 

Small businesses often rely on content to get their brand message out there. If you want to make this process as efficient as possible, using content management apps are essential. 

For example, a blog management tool like Wordpress can be helpful in drafting posts, as well as getting key insights into SEO and readability. Or, if you use email marketing to send out content, Mailchimp gives you the power to create and manage campaigns very easily. 

A well-crafted brand identity goes hand in hand with strong online visibility. Many businesses work with an SEO agency to ensure their brand gets the exposure it deserves.

Visual Content 

One of the most important aspects of branding is visual content. However, research shows that. For nearly a quarter of content marketers, designing visual content is their biggest challenge. 

This doesn’t necessarily need to be the case. Luckily for businesses, there are now lots of apps available to create professional graphics, images, and videos. These can be used to improve engagement in social media posts, blogs, emails, and more. 

There’s plenty of choice when it comes to tools. One of the most versatile is Canva, which has a range of features. Alternatively, tools like Adobe Lightroom are great for editing images. 

If you use social media to publish posts and find new readers, you can download apps from the different platforms to do this. Alternatively, to manage your social media content in one place, apps such as Hootsuite provide tools to manage profiles and drive results. 

Logo Design  

Never underestimate the importance of a professional logo. This is crucial in your branding efforts, as it’s your logo that will reinforce your brand identity and ensure your business is instantly recognizable to your customer base in the future. 

For businesses that don’t have a logo or need to give their current one a revamp, there are lots of tools available to create one. Apps like LogoCreator are ideal for creating logos that can be used on your website, social media, blog, and other platforms. 

Podcasting Tools

Podcasting is known to be one of the most effective marketing tools. They are more popular than ever, and they are an amazing way to showcase your brand and expertise. 

When using podcasting as part of your branding strategy, no doubt, you’ll be looking for the best tools. Tools like Anchor can help you make recordings and other audio clips, including voice clips, which can then be shared instantly with your audience. 

Analytics Tools 

For any business owner trying to track the success of branding efforts, there’s a multitude of tools available to help with this. 

One of the most commonly used is Google Analytics, which has features like tracking visitors to your website and generating marketing reports. 

For entrepreneurs trying to grow a small business, maximizing efficiency and productivity are key to success. Apps are a fantastic way to streamline processes and simplify the everyday running of your business whilst maintaining strong customer service. 

If you’re looking for the best options, the tools we have listed are all awesome for saving time and cutting costs, yet staying professional. This gives you the freedom to work on growing your business and boosting sales. 

PERSONAL STYLIST TIP: THE CROSSOVER PIECES EVERYONE SHOULD HAVE IN THEIR WARDROBE

I love a tidy, organised, and season ready wardrobe, which you can learn about here, but there are often pieces that we call “crossover” pieces that can stay in our wardrobe during all seasons. They are items of clothing that you love, and can be timeless in your wardrobe.

Crossover clothing examples

I wanted to share with you a few of my favourite crossover pieces in my own wardrobe to help inspire you, and recommend some items you can add to your wardrobe that will work for Autumn, all the way to Summer!

Leather jackets

A leather jacket can be a staple in your wardrobe, and will always stand the test of time. I recommend investing in a really good jacket that you adore, if you are vegan there are countless faux-leather jacket options you can get nowadays, such as this Melrose vegan moto jacket, or this bright cobalt blue BB Dakota biker jacket, for those of you who just love a splash of colour! There are also the classic leather jackets that age with time and become softer and more classic with the years, such as this black All Saints moto jacket or this DOUBLE-FACED BIKER JACKET by Zara.

As someone who truly believes that eco fashion is something we really need to be conscious of, you can get some incredible vintage leather jackets from vintage shops in London or surrounding areas, so if you are able to visit a vintage clothes shop, I recommend having a browse for one that has been preloved and is much softer to use. You can also try out one of the online vintage stores such as Vestiare Collective, hardlyeverwornit.com, Thrift.plus, houseofvintageuk.com, or Vinted – which is an app you can use to sell or buy preloved items. Whichever place you go to, I truly love a leather jacket as it can last a remarkable number of years in your wardrobe as long as you take good care of it. You can wear these in the Winter as your top layer, or in the summer as outerwear over your shoulders to add a touch of protection for the evening.

Classic tee

A good t-shirt is hard to find, but when you have the go to shape and style that works for you, then you can utilise them as a great crossover piece in your wardrobe. I have a selection of white and black t-shirts that can just be thrown on in the summer, or added as an extra layer in the winter, that can I go to in my wardrobe when I need them. A cotton t-shirt is best for all weathers, like this one from & Other Stories, but if you are looking for something a little more trendy, you can look for a vintage band t-shirt, or a graphic tee with a cute design on it like this one from Lanvin that can add a little flair to your simple outfit of jeans and trainers, or keep some casual fun to your midi-skirt and heels.

One of my favourite t-shirt stores is Happyfern, a new sustainable brand launched by Gosha Doubtfire, that makes t-shirts and sweatshirts in recycled cotton, for women, men and kids. We’ve even collaborated to create a one of a style tee too!

Crossover dresses for all seasons

Dresses can be a really easy way to dress up or dress down in a flash, just using the right accessories. There are of course dresses that work specifically for summer or winter, but with the right additions you can change up your favourite dresses with a simple knitwear item over the top, or a long-sleeved top underneath. You could even add that excellent leather jacket or a blazer in autumn and winter to keep yourself warm. A simple strappy dress, such as this one from & Other Stories or this slip style dress from Envelope1976 can work beautifully for summer with a light blazer on top, as well as in winter with a lovely big high neck jumper over the top. If you prefer to keep your arms covered during the summer and winter, then this long sleeved polka dot midi dress can also work with a cardigan, or a cropped jumper to keep your waist the main focus while remaining warm.

If you like items that come as pairs, then this season, All Saints have already done all the hard work for you, with their jumper and dress combinations. I love this black feather print strappy dress with luxurious over jumper, both of which can be used separately or together so you truly have several outfits you can make with just 2 crossover items in your wardrobe!

I hope this has inspired you to not only see the benefit of having crossover items in your wardrobe for all seasons, but helped you know how to maximise those items already in your wardrobe. If you’re unsure on where to start when it comes to personal styling, then I’d love to chat with you.

PERSONAL STYLING TIPS FOR ENTREPRENEURS - WHAT TO WEAR FOR A BRANDING PHOTOSHOOT

As the world begins to re-open, and countless entrepreneurs are starting up new fantastic businesses, or wanting to rebrand and announce their business reopening, there are lots of people coming to me asking for advice on what to wear at their business photoshoot.

Photos are a pathway into getting people to notice you for all the right reasons. I know the importance of photography, particularly for my business, as my service is so personal, I want people to trust, like, and get to know me just by seeing my business images. With just a few correct selections, your business photos can convey the perfect message to your customers!

Here are just a few of my tips that I share with my clients in advance of their business photoshoot.

1) Define the message you want to give through your image and choose outfits and colours that'll help you express the right message. If you haven’t read it already, you can read my article on How Colours Affect your Mood, which can be a really useful piece to help when you are deciding on which colours convey your business in the best way. It’s incredible that a colour can instantly make someone feel a certain way, so if you haven’t gone through the process with a branding expert in terms of the right colours for your business logo, or just haven’t got there yet, then the colours you choose to wear in your business photos can make a huge difference, and should reflect your business in the best way.

2) Define your target audience. Understanding who are you talking to will have an influence in your image and looks choices. When you have a branding exercise, knowing your perfect clients is essential to your entire business. Who are your perfect clients? What do they expect from someone delivering your service or product? How do you want to be perceived by them? When you know your customer avatar, you will be able to attract them to you with the right outfit choices and image options through your photos.

For example, if you are a business coach working with women in corporate jobs, you may dress in a more formal pencil dress with a colourful necklace to show that you are professional, but with personality. On the other hand, if you are a make-up artist, you will want to show colour and flair, to show you know the current trends and how to work them. These are simple considerations you can have when thinking about the perfect outfit and styling to choose for your business photoshoot.

3) Enhance your personality. Remember, your personality is a unique selling point and can help you stand out, so always express it through your style. So, if you are a bright, bubbly, and excited person, let that show through the outfits you wear. If you are a reserved, professional, then you can choose more muted tones.

4) Wear colour shades that work best for you and your features. Although you may be overwhelmed right now with all the options of what to wear to get the best results, the most important thing I believe on top of all of this, is to make your feel confident and shine brightly. The way to do this best, is by choosing the colour shades that work best for you.

If you are feeling overwhelmed with the thought of your upcoming business photoshoot, or perhaps you have a team photoshoot coming up and want your business to be reflected appropriately, and want to organise a group session to help get everyone ready, then please do get in touch. I am always so delighted when I can help my clients feel their best, look fantastic, and show their business in the best light through their photographs. Besides, you’re investing in your business with a professional photographer, so you should invest in yourself to make sure the photos look the best they can!

PERSONAL STYLING TIPS: 3 STEPS TO STYLE SUCCESS

Style can feel a little overwhelming as an aspect – many of my clients feel they don’t know their own style before coming to me. They do know that they like certain fashions and styling, but are unsure where to start.

In this article, I wanted to share 3 steps you can take to help you start your journey to finding your own style, and make it a pleasure rather than stressful.

Step 1 – Colour can make all the difference!

Have you ever noticed there are certain colours you may gravitate to? Perhaps there are patterns and colours that make you feel your most confident? These are often the best colours for your wardrobe and for your skintone, which can be a great starting point to your style vision.

Look at your wardrobe and see which colour/s you see most of in there. Do these colours make you feel confident, beautiful, even sexy? These are the colours that you can go towards for the future investment pieces that you make.

I do suggest a more in-depth colour analysis to truly know the colours that work best for you, but to help you for the short-term, this step can be really helpful!

Step 2 – Consider what your day to day life looks like

Now that you know the colours you want to include in your style, you can think about the types of clothes that will work for your every day life.

What do you get up to each day? Are you running to the office and require professional looks to maximise your confidence and feel appropriate for the office?

Perhaps you are a business owner and head to meetings with clients, as well as needing comfortable clothes to work from home, but that can instantly swap out to work for the virtual meetings?

When you know what your daily needs are, then you can look at what can work for your wardrobe. Your style doesn’t have to follow the rules that others impose, but they do need to work for your needs. If you are a busy mother who runs your own business, 6 inch stilettos and pencil skirts may not be the most appropriate thing for your day to day style needs! However, you could have a pencil skirt and wedges, if that feels right for you.

This takes me onto step three!

Step 3 – Who are your style icons?

Something I often ask my clients in our Personal Style Masterclass, is who their style icons are. What makes them your icon?

Knowing who dresses in a way that you love can really help you find clothing that is similar, and can help you create a style that works for you. There can be several icons you can find that can have similar styles, so it can help you really drill down and see what styles are the ones you gravitate to. One of my clients I worked with recently shared that her style icon was Cate Blanchette, with an androgynous style and blazers that stand out, this helped her curate a wardrobe with outfits she loved.

When you feel your wardrobe sings your personality, and works towards building your daily confidence, dressing can be a pleasure each morning. If you are finding it difficult each day to plan an outfit, or go through clothes overwhelm, I’d love to help you with my Personal Styling Masterclass, where we will have 2 hours to create a style, learn your body and face shape to enable you to find the styles that work for you, and make you more confident each day. 

SEVEN SECONDS TO IMPRESS - HOW TO MAKE YOUR SEVEN SECONDS REALLY WORK FOR YOU

Did you know it can take just 7 seconds to make up your mind about whether you want to engage with someone, or not?

This can be very scary numbers for some of us, but what if you knew that those 7 seconds that someone had for you, they knew straight away who you were, your personality, your passions, and that they want to connect with you more? These 7 seconds can be essential for when you run your own business, work in a corporate office, have a date to go to (!) or any interaction really, and it also matters on video too.

I recently had an online talk with videographer and YouTube expert, Eugenia Zagoruyko of uFocus, where we shared our tips on how to impress in just 7 seconds using video. With her fantastic tips for getting everything right on your video, and with my tips on styling, we had great feedback from the attendees of the talk, to help give them the confidence to get started with their videos for their business!

I wanted to share some of the tips we shared, in terms of styling advice & video advice, so you can potentially get started with building your confidence, and know that the next time you meet someone new, those 7 seconds won’t worry you.

TIPS FOR IMPRESSING IN 7 SECONDS ON YOUR VIDEOS:

Some of the top tips Eugenia shared with the group were:

1. The light is important! Your camera will take on the light in a different way to how you see it with your eyes. Don’t have a bright light behind you, as people will be distracted by the bright light behind you, and lights above you will cause difficult shadows. Have a light in front of you to help light up your face.

2. Consider your background. As minimal distractions for people as possible is important, but don’t feel you have to have just a white background. You can show off your personality with your surroundings but help ensure that you are still the star of the video.

3. Set up your camera for a feeling of conversation. People look at you through your videos and feel as if they are there with you, so the perfect framing is with your face and shoulders. It helps viewers to feel as if you are close enough to have a conversation with them.

4. Take off your glasses – the effect is twofold here. Firstly, when you have your lights set up for your video, they can often reflect off your glasses, and can be distracting. It also helps you to prevent yourself from being distracted by yourself whilst you are filming!

5. Ground yourself. Take a moment before you start your video to ground yourself, smile, and take a breath. This will help you get prepared and in the zone prior to recording. When you finish, smile, count to three, and then you have enough time to stop your video comfortably.

PERSONAL STYLING TIPS FOR IMPRESSING IN 7 SECONDS ON VIDEOS:

Now here are my top tips for styling yourself for your videos, to help you feel confident and built rapport with people in just 7 seconds!

1. Consider how much people are seeing of you on your videos. Most of us only show our face and shoulders in our videos, so these are the most important parts of your outfit.

2.  More make up is often best. Video cameras pick up things differently to our eyes, so you will need to apply a little more make up that you usually would in your day to day life!

3. Bring the attention to your face through your styling. Steer away from too vibrant colours and consider minimal accessories, unless your brand is all about extravagance! Bring people’s attention to your face so they can listen to what you are saying, rather than fluttering between your clothes, your accessories, your background, and then your face and what you are speaking about.

4.  Consider the best colours for your skin tone. Try to understand what are the general characteristics of your face, for example light colours, which means lighter colours work best on your skin; vs darker colours work great on a darker complexion. For a more bespoke colour analysis to help you really know what works best for you on camera (and in person!) a colour analysis can truly help.

5.  Video is no different than in person. Although we want to be comfortable and embrace the joys of working from home, it is important to consider these video meetings, and professional videos as if we were meeting people in real life. It’s important to give the commitment to the videos as you would a talk, a meeting, or a business event. It can also help to make you feel uplifted and ready to take on the video!

I hope these 10 tips help you prepare for doing more videos whether for meetings, networking events, or when you decide to start filming for your business. To see the full video, head to my YouTube channel.

A huge thank you goes out to Eugenia of uFocus, for sharing such important and useful tips, and for all the time you have given. Please visit her website for more details on how she helps clients with videos, and her upcoming workshops.

TOP TIPS TO DEVELOP YOUR PERSONAL BRANDING AND ALIGN IT WITH YOUR PERSONAL STYLE

When it comes to running a business, your brand is something that makes you unique. Often, this branding is something that you work on studiously with a professional, so you can ensure that your business shares the right message, style, personality, ethos, values, and attracts the right clients. This branding is something that can carry across to your personal style, and it is something I love helping my entrepreneur clients work on together, so we can align their business brand with their personal brand.

Something I must share before I get into the nitty gritty, is that you don’t have to be a business owner to have a personal brand or personal style. When you discover your personal brand it makes shopping effortless, styling yourself stress-free, and helps you discover the style that you love for yourself, for each day. So whilst this article starts out with the background of business branding for entrepreneurs and how they can align their personal style with it, this can be beneficial to anyone looking to create a personal style that they can feel confident and comfortable in each day.

Authenticity is the base for your personal style

When I co-hosted a workshop with branding expert Marianne Hartley in May 2020, we spoke about the way business branding and personal branding can come together. The first thing we picked up on was the essential element to any personal branding and personal styling journey is authenticity. To be authentically yourself is something that can become a blessing each day. When you feel you can be confidently yourself, you will feel more comfortable, attract the right people to you, and you will be able to distinguish yourself in a unique way, without feeling uncomfortable.

When you can curate an authentic wardrobe that you can go to with confidence, you will be able to be yourself when it comes to conveying your message to new potential clients, in meetings, and through social media. Consider a few questions when starting to discover your authentic style:

1.       What do I feel most confident in?

2.       What style icons do I gravitate to the most, and why?

3.       What message do I want to convey to clients and with my personal style?

These are just a few questions you can ask yourself when you start to take the journey to working on your authentic style wardrobe!

The psychology of colours

I recently shared an article which takes a deeper look into the psychology of the colours we wear, and how they can be seen by others & affect your mood, which you can read here. Colours can be an incredibly important part of your business branding process, as you will discover when you speak with your branding expert. They can have hidden meanings, deliver certain reactions for people, and create an instant response when people see your branding. The same goes for the colours you choose in your outfits. Not only are colours an important part of helping you feel a certain way, as well as helping your specific skin tone light up (which can be discovered through a colour analysis), but they can also develop an instant psychological response by people who see the colour.

With just the above three options I have shared, different reactions to their colour choices for their outfits will happen, automatically and subconsciously within you. They are all professional women, who have chosen their outfits based on their personal style choices, their branding, and their confidence. This is not to say any colour is “wrong” to wear, it’s to consider what colours work best for your business and personal branding, so you can easily and effectively convey your personal message quickly, without having to say a word.

The reason why I love being a personal stylist is that I can work with men and women to help them create a wardrobe that speaks their message, helps keep them confident each day, and help them to discover the joy of shopping and creating outfits. This is never more important than with the colour choices they have – as this can so effectively boost your confidence in a moment.

Clarity and Consistency

My final tip, when discovering how to create a personal brand and personal style for yourself, is that you need to make sure you give the right message through your image, that your image quickly tells who you are and what you do at first sight, as well as making sure that this message is aligned with your brand message. That’s a lot to take in, I know! So let’s just quickly discuss the clarity side of your personal style.

When you work with someone, like a personal stylist, to help you develop your business wardrobe, you will speak with them about the day to day requirements of your wardrobe. You will also speak with them about the message you want to convey to those you meet, whether this is “confident and laid back”, “quirky and unique”, “professional and trustworthy” or any mix of feelings you want to bring to others. With this in mind, you have therefore discovered the clarity you need to have within your business wardrobe, making it much easier to know what outfits and colours can be used to convey these messages quickly to others, just through your personal styling. Just as you would do with a branding expert to create your logo, your website, and your marketing message!

For example, with a quirky, feminine personal style, like the first image above, you can play with the shapes of your dresses, the patterns, and even the colours, whilst continuing to have clarity around the message you wish to convey. In the second styling option, you can convey a professional yet approachable message, with the jewellery being a stand-out piece throughout your styling, and having a more laid-back styling option with your clothes, which you can easily add more professional styling with just with a change of shirt or less jewellery. Finally, a professional and corporate option as with the third styling image, will be easy to continue throughout your outfits with the addition of a blazer, suit trousers, a shirt, or more laid back blazer if you want to remain professional but perhaps a little laid back.

Once you have the clarity around what message you want to give to others through your business styling, you can then create the consistency within your wardrobe. You can have outfits that are easy to create each day, helping you to have a stress-free morning, and you can easily find new options when you go shopping.

If you are looking to develop your personal brand, or create a wardrobe that can be a joy to open up each morning, then I hope this article has helped. If you’d like a little more assistance to help you on your journey to creating a personal style, I’d love to help you. I offer my online personal style masterclass in just 2 hours, which can be hosted online and will help you create a personal style that you feel confident in. Give me a call to arrange a free virtual consultation and we can take it from there!

SHOPPING TIPS - TOP INVESTMENT PIECES TO BUY TO RENEW YOUR (LOCKDOWN) LOOKS

Although the lockdown has meant some essential shops will be opening, I wanted to share with you some investment pieces you can add to your wardrobe to help renew your looks for work and play!

Some tips for investing in accessories and clothing

Investing in items such as jewellery can be an incredibly rewarding experience. Not only does it means you have a cherished item in your wardrobe that you’ll love wearing, but you will have a piece that lasts the test of time.

I truly believe in eco-fashion, and with investment clothing pieces and jewellery, you will know that the items you spend slightly more on, will last throughout your life. They quality of the items I recommend below, will be that of pieces that you will cherish and lovingly care for, so when you do invest in them, I highly recommend ensuring you know the care requirements such as cleaning and adjustments if in future you need anything tailored or changed according to your lifestyle or body changes. I do recommend that pieces you adore that you want to fit you excellently can benefit from having a tailor work on them so they fit you perfectly.

Headbands

I have recently shared some tips for online meetings, which included my love of hair accessories to help totally transform your look, especially if you are busily looking after even more tasks each day during lockdown!

Colourful headbands such as these from Etsy designer LollyKiks, are a fabulous and easy option. They instantly add colour to your outfit and cover up that hairstyle that may be in need of the hairdresser! They are very budget friendly, and work for an array of hairstyles as they have the elasticated bottom to help keep it in place.

For a more classical style, Alice bands are another alternative way to transform your look, and are perfect for shorter hairstyles as they do not scrunch up your hair. I love this fabulously colourful and unique Alice band from Orelia, and it is available in an emerald green style with a tiger (!) or a more delicate option of pink with flowers.

If you prefer something without a pattern, I found this beautiful gold headband which has an added “knot” at the top to add definition. It is in a faux leather so is vegan friendly, and really adds a touch of glam to your hairstyle!

How to use colourful scarves to transform a look

Scarves are a fabulous way to add colour, personality, and definition to an outfit and can totally transform something that feels monochromatic. Now, I love the monochromatic style, especially for professional outfits, but when you add a scarf you can then add a touch of personality to the look with something that perfectly fits in your handbag (or even your back pocket!). You can transform a look with the same scarf but styled in countless ways, so have a play with the different options and have some fun!

One option for a scarf is the stunning Dolce and Gabbana silk scarf, which is an investment that you will cherish and will stand the test of time in terms of style. If you are someone who loves floral patterns and it works with your personal brand, it can definitely be an item to invest in for your wardrobe.

A shawl can be another option within your scarf collection, and can transform your outfit, especially this piece by Missoni which has fringes and colour! It is another high quality designer investment piece, but if you are looking for an item that can work to help bring some personality to any outfits, or if you are someone who wants to add colour without feeling committed to an entire outfit, I highly recommend a shawl such as this.

However, if you have a moderate budget for investing in scarves, you can invest in colourful items that work. This silk scarf which has been created using a design by 17th Century Japanese artist, Katsushika Hokusai. For a colourful floral silk scarf option, you could invest in this beautiful yellow number by Powder.

Colourful or detailed at collar tops

Tops can be accessories too, and there is nothing quite like a simple shirt with a touch of flair at the collar. Many brands have made fun collar accessories you can add to your shirts, or you can invest in the stylish top from the beginning and let your personality shine with your collar.

Starting with an investment item by designer Givenchy is this beautiful pussy bow blouse which is a simple black and white with the drama truly being shown by the collar detail. This shirt can be transformed depending on how you tie the bow, or how you style it. Try with jeans for a smart-casual style, or make it super professional with a blazer and work trousers.

For a more budget-friendly option, designer Kith and Kin have created this beautiful blouse which is perfectly simple with a touch of fun at the collar (and the cuffs) with a gorgeous design to let the blouse have some accents, without feeling overwhelming.

For even more fun, why not try out a quirky colourful shirt that will really add some personality and joy to your outfit? I love this Mariana Deri blouse which is a new fun take on a classic polka dot – isn’t it just sheer fun?

Top Investment Pieces for your Wardrobe - Earrings

Earrings can transform a look and can help to add a little sparkle or flair to your outfit in a flash. When you invest in a beautiful pair of earrings, and look after them, they can be a piece that you go back to for years to come.

For a little colour with a professional edge, you can try these beautiful hand-crafted earrings by Jennifer Behr with Swarovski crystals and glass pearls with a drop silhouette. There are also these beautiful colourful drop-earrings by Magpie Rose. This style of earrings work perfectly to transform your busy Mum white tee to a professional look, just wearing these earrings! They can also work beautifully with a classic monochromatic look, such as a black suit, slip dress, or polo neck.  I recommend colourful earrings like these if you want to add a touch of colour to your wardrobe, too.

I recently fell in love with Italian brand, Nali, which have excellent on-trend jewellery at very reasonable prices, like these colourful drop earrings at just 16euro! Such a steal and they are an easy way to try out new trends before finding which ones you truly want to invest in and keep forever. Nali sell online, as well as in stores such as TK Maxx and some independent stores, so you can try them before you buy them too.

For a more abstract or original look, these unique, 14k gold plated drop earrings by Pamela Love are amazing! The colours, shapes, and mismatched style are incredibly popular at the moment, and I think work really well for people who are more unique in their style choices. If you want to show off your personal flair, then earrings that are mismatched can be a great go-to. These are quite long earrings so may suit shirts that are more v-neck, to elongate your neck.

To try out the asymmetrical look, you can find this style on a tighter budget to test out the look, as it can feel strange to wear two different looking earrings if you are used to more traditional styling. this pair by Liars & Lovers are budget friendly and have some fun colours to bring some personality to your outfit.

Investing in necklaces for your wardrobe

My final investment pieces you can add to your wardrobe is necklaces – these are an accessory many of us may already have in our wardrobe and can help to make a simple look be elevated.

Colourful necklaces are a great investment to add to your wardrobe, as with the earrings above, they can go a long way to transform how your outfit looks without having to completely change – speed is of the essence, especially during lockdown! When you invest in a beautiful necklace, you will want to take into account the colours that work best for your skintone and your current wardrobe. From a blue necklace in 18k gold, to a pearl and pastel pink statement – you will want to make sure you find a colourful necklace that works for you. 

For even more of a statement, you can try the statement chain look which requires a more adventurous personal brand. This really is a statement, but one I love the look of when styled correctly. The great thing about these chains is that they not only make a huge statement for your outfit, but can mean the rest of your look can remain minimal – if you want it to, keeping your outfit choices simple, with just the jewellery to add your personal styling. Starting simple, you can try a gold or silver chain, which can be an easy first step into this trend, or for a more budget-friendly alternative Nali, have this stunning large chain necklace in beautiful pink tones at a very reasonable price. There is also this beautiful dual chain necklace by & Other Stories which is a more delicate but still on trend look.

No matter what trends are “hot right now” your investment pieces should be ones that you adore, especially when they have a higher price tag. You should consider the care they require to make sure they last, and that they work with your current wardrobe so you can get pleasure from wearing them.

I am here to help should you want to have assistance with how to create a personal style that you love, that works for you, and can help to keep you feeling confident during and after lockdown. To arrange an online personal styling session, please do get in touch.

PERSONAL STYLIST TIPS FOR FEMALE ENTREPRENEURS

When it comes to transitioning from the corporate world to running your own business, there are a whole host of incredibly overwhelming and exciting things that need to be thought about. What to call your business, what to offer as a service or product, where and how to market yourself, and with this marketing comes the potential to refresh your personal branding. Out with the corporate world requirements of you, and in with the ability to truly express your own self! Goodness, that can be a very scary thing, especially if you have moved from a role that had a uniform, or felt like it had a uniform even if it was not set upon you!

In this article, I wanted to share some fantastic examples of how female entrepreneurs are showcasing their personality with fashion, and how you can remain yourself, but keep “professional” or as much as you need to when running your business. Now, these are just my personal tips, and I love the uniqueness that fashion can bring to us, alongside the independence that running our own businesses can bring to our wardrobe, so you can wear whatever you wish, these are simply some ideas to whet your appetite!

Ideas for the networking meeting

As a business owner, I find that the best form of marketing is word of mouth and recommendation, so I attend regular networking events with fellow business owners to help me extend my network of contacts that I can recommend to clients, and in return, they may also recommend my services to their contacts too! In these meetings, there is often a lot of sitting, as well as the potential to stand up and share insights into your business. They are not informal, but they are not as professional as, say, a corporate meeting with investors. So I recommend keeping an outfit that feels comfortable yet professional enough to not feel to informal!

Try a button down shirt and leather trousers for a funky look when attending these meetings – one of my clients, an early-30’s business owner, loves being able to turn up in her leather trousers, a pair of heeled boots, and a fun, colourful shirt at her networking meetings. It’s a great talking point, and one that works well for her business.

If you are in a more corporate feeling mood, you can never go wrong with a pencil dress, or skirt. These are still quite a feminine look, but you can pair it with trainers (see my recent article which shows the new ways trainers are taking over the heeled world!), for a less formal feeling. There’s also no harm in throwing on a pair of killer heels, should you feel more confident in them.

If you prefer a more casual look, you can go for a great pair of jeans, paired with a blouse – potentially a silk or smart white cotton blouse, as these can be a good option for the potential nerves that arise when networking!  To help elevate the look, I’d recommend pairing your jeans with a pair of heels, but it totally depends on your preference.

For the business meeting

As a business owner, you may be meeting with clients, investors, potential business partners, suppliers, the list goes on! So, when it comes to showcasing your business, this may require a slightly more elevated look than for the more informal networking events. I always recommend getting a colour analysis to my clients, particularly if they are looking to boost their confidence with their wardrobe, so these outfit ideas will be on the basis that you either know the colours that work well for you, or feel a certain love for specific colours or patterns!

The classic monochrome look is one that works incredibly effectively for a formal outfit. Layering is an excellent way to help build up the look, without feeling too “samey”. I love the use of black, beige, or cream, as these are classically elegant options, however, I have noticed many women on the street using fantastical monochrome coloured looks including pinks, greens, and purples, and they look fantastic! For the best options, I recommend finding similar tones in the colour you are looking to build your outfit with, as well as utilising different patterns and textures to help the outfit feel really put together.

Upgrading your outfit from day to day, to business meeting, can be transformed with a simple and elegant blazer. I love using a blazer to transform my outfits, they are a great way to help a look feel more business appropriate. There are a range of options out there, from simple black, to blue velvet, as well as the classic tweed and linen options. Find a few blazers that you find work in your wardrobe, add them to your coat rack, and use these in place of your coat when you head out for a business meeting, it can transform the feeling of your look! They work fantastically over a turtleneck, a blouse, or a casual tee.

Now is the time to invest in key items

When it comes to letting your wardrobe make you feel super confident, you can’t go wrong with investing in pieces that perhaps were higher than you used to spend in your corporate job. Trust me, the investment is so worth it. The reason I find investing in key items so important is that I will tend to take better care of them, they last longer, and I get more wears out of them. Shops like Reiss and & Other Stories are great places to find slightly higher end wardrobe items that can have your key items that elevate your look (& Other Stories also offers a 10% off voucher if you take them old textiles, which is an excellent way to support sustainable fashion).

Reiss is the place I recommend for an elegant, effortless yet modern style. & Other Stories is a younger, more boho style that is quite Parisian. They have excellent choices to add to your wardrobe and I tend to find well-made piece of knitwear or beautiful dress are items I can pick up easily in these stores. Reiss even offer a tailoring service, so your items can be made to fit you like a glove.

For my petite clients, I highly recommend visiting HOBBS, as they offer not only an excellent range of smart pieces, they also have a petite collection – perfect for female entrepreneurs who are under 5 foot 3. Their styles are classic, and have a huge range of dresses that are a great solution for a “grab and go” outfit. If you are looking for a more corporate look for your business styling, you can also take a look at L K Bennet. Their workwear collection has a range of excellent blouses, suits and classic styling that would work perfectly in most corporate offices & your business office!

As a new Mum myself, I know the importance of being able to have comfort and professionalism come together, so there are a few brands I love to get my jeans and blazers from. One brand I highly recommend, particularly for those of us with problems finding jeans that fit both our hips and our waists, are Liu Jo. As for blazers, my go to option is Pinko, they are fantastic!

You will often find that heading to new shops on the highstreet can be an excellent way to find your new “branding” and you may gravitate to certain styles, let your gut instinctively tell you, and go and try it. I do recommend heading to a department store to get to see a big range of options in one handy place, somewhere such as House of Fraser or John Lewis are a good place to start. Once you find a brand that really embraces your style and shape,  The great thing about being a woman entrepreneur is that you make the rules – be yourself, let yourself be confident, and bring your personal style to the forefront! If you are feeling nervous about where to start, I’d love to help you with a personal styling session.